Japanese hip-hop group RIP SLYME is set to release their 15th anniversary best album, "GOOD TIMES," at the beginning of August, but they certainly don't want to do it the old fashioned way.� The group announced that they would be doing a very unique campaign for the release.

All over Japan they will be setting up QR codes (dot mosaics that can be read by cell phone cameras) for people to 'collect' with their cell phones.� They then receive "RIP SLYME Points" that they can use to enter special lotteries for novelty goods.� The prizes are quite fun for fans of the group, incorporating elements of their songs from the past ten years.� Winners will be able to receive "ROUGH-CUT FIVE" skateboards, "Rakuen Baby" work jackets, and "Taiyo to Bikini" bikini sets.� �There will be over 30 different kinds of prizes available to 400 lucky lottery winners.

The codes will be hidden on fliers distributed in the streets and also on leaflets inside certain CDs.� A lot of artists have standard promotional methods for their releases, but RIP SLYME definitely showing their unique flavor by going a different route with theirs.

Source: natalie