Convenience store chain, LAWSON, has been holding a campaign called "K-ON! Fair," which started on October 19th. �This campaign is that if you buy a�beverage, "Gogo no Koucha (afternoon tea)", you can apply to win the "K-ON!" (popular anime) original goods, such as character figures, T-shirts,�guitars, and so on. �The campaign was held on their special sites for both PCs and cell phones, and it reached more than 1 million views in one day. Due to the immense popularity of the campaign and "K-ON!", the server crashed. �According to J-CAST, it is more popular than when they held a campaign for "Neon Genesis Evangelion."

Moreover, the beverage, "Gogo no Koucha" is now sold out at many LAWSON stores. �Some�fans have been going all out, posting photos of hundreds of bottles of "Gogo no Koucha", which they bought just to win the campaign.

A winner of the original figure has already posted it on the "Yahoo! auction", and it is currently going for ?52,000 (~$640USD), even though the figure will be sent out in March 2011.

Anyway, the "K-ON! Fair" campaign will continue until November 29th - good luck to those of you in Japan!

Source: J-CAST
Image: "K-ON! fair" official site