Actress, Kitagawa Keiko, attended a presentation on the 17th for Kanebo Cosmetics� sunscreen brand �ALLIE�.

Kitagawa did PR for the new item, "As soon as the product touches your skin; it feels moist to the touch. Ultra-violet rays are also strong in the winter, so if you wear ALLIE�s new sunscreen, you can enjoy your time outside while your skin gets moisturized."

Kanebo Cosmetics commented, "Sunscreen is important for those with beautiful white skin. This product is a fine quality that is both strong and gentle at the same time. This dignified atmosphere really suits our brand image."

The CM for "ALLIE" will begin airing in April.

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Source: Sanspo