Hair-care brand 'syoss' (owned by Schwarzkopf-Henkel) unveiled a new CM starring actress Sawajiri Erika as their image character once again.
The commercial is set in a hair salon, and it promotes the brand's 'syoss MOISTURE' intensive care for extra glossy, straight hair as modelled by a beaming Sawajiri.
Famous hair stylist Tokieda Hiroaki also makes an appearance in the CM, underlining the brand's concept of delivering quality hair care that you typically could only get in a professional hair salon.
Check out the commercial below!
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Source: RBB Today
Images: PR Times
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Friday, July 8, 2011 "syoss" unveils a new CM with Sawajiri Erika
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