Actress Nagasawa Masami was chosen as the new image character for the fashion brand 'NATURAL BEAUTY BASIC', and a new CM with Nagasawa aired on April 6th.

This year Nagasawa won 'Best Supporting Actress' at the Japan Academy Awards for her role in the movie "Moteki". he Aside from her acting skills, she has also been receiving attention for her long legs, which are focused upon in the brand's new campaign.

The spring-summer collection of 'NATURAL BEAUTY BASIC', and their new campaign is all about 'adult beauty'. The new CM features the actress with a blue shirt-dress under the blue sky, next to an artistic pile of 70 chairs. As already mentioned, they are also utilizing her beautiful legs to the fullest for the CM.

The CM is reported to have been filmed on a rooftop in Odaiba, Tokyo. According to the staff, it was still very chilly, but fortunately they were blessed with good weather. Only the cold wind made it a bit difficult, especially for Nagasawa in her light outfit. The staff was impressed by her performance despite the cold conditions.

The theme song for the CM has been provided by the 18-year-old singer Nanba Shiho. She covered Matsuda Seiko's "Tengoku no Kiss" to enhance the spring feeling of the CM and the new collection.

You can check out the CM below, and the brand's official Facebook page for more details about the campaign.

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15s CM



30s CM



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Sources: MSN Japan, NBB (1,2)