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Yoshikawa Hinano produces a children's clothing brand

February 14, 2013 @ 3:50 am
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It's been revealed that model/talento Yoshikawa Hinano has produced a children's clothing brand for the first time.

Yoshikawa's brand 'Dolly Mew' will be launched from popular brand 'CECIL McBEE'. After experiencing childbirth last March, Hinano says that she grew interested in children's clothing. Since last autumn, she started working on this project with plans for production. "It's unbearable how cute miniature sized clothing are. I thought I could give the frills to my daughter."

'Dolly Mew' will have the concept, "luxuriously adorn girls who are as capricious as a child, whose expressions are always changing, and who are charming with the sense of an adult." The brand will release various articles of clothing including bottoms, tops, dresses, outerwear, and other miscellaneous goods.

'Dolly Mew' will go on sale starting in mid-March. Advance reservations have started via 'Ailand' on February 14th.

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Source & Photos: Oricon

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