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Posted by HPriest TH STAFF Tuesday, June 18, 2013

Che'Nelle & Taku Takahashi release short MV for "Burning Love"

TH STAFF
Che
Singer Che'Nelle and m-flo's DJ Taku Takahashi have teamed up for new song titled "Burning Love" and released a short MV for it on June 17th.

"Burning Love" is the official Japanese campaign song for Coca-Cola's energy drink 'burn' and its new flavors marketed as 'burn refresh energy'. The new flavors that went on sale in Japan on the 17th include kiwi, apple, and blue agave.

The short MV not only shows Che'Nelle, but also Taku Takahashi in a small DJ booth behind her. The lyrics are related to the drink's slogan "KEEP burnING" and so is the MV. It also features skateboarders experiencing several failures until they finally land their tricks. They don't give up and keep on trying, which is exactly the state of mind this energy drink is supposed to represent.

Furthermore a TV CM titled "burnING SINGER" will air on the 19th.

Source: Mantan-Web
  1. Che'Nelle
  2. Taku Takahashi
  3. CM
  4. BURNING LOVE
  5. BURN
  6. COCA-COLA
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