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Posted by hayashi_natsumi0 pt Friday, April 25, 2014

'Warrior Kyary' takes on enemies in new toothpaste CM

Kyary Pamyu Pamyu

Model and singer Kyary Pamyu Pamyu dressed up as 'Warrior Kyary', a hero that fights for white teeth, for her new ladies' oral care Ora2 new CM to be broadcast starting from May 2, 2014. 




As the Ora2 HAMiGAKi Ambassador, this will be the first installment of the second series of CM from the "Ora2 Kyary Hamyu Gakyu Project" that Kyary Pamyu Pamyu is taking part in. The CM, titled "Ora2 STAIN BATTLE", has Kyary dressed up as "Warrior Kyary" to battle against "stain corps" in a world enveloped by stains in order to protect beautiful white teeth. 




Kyary will appear not only in the colorful costume, but also a special missile robot suit based on Ora2 products. She commented regarding the outfits, "this is so cute~"


The CM was shot completely on green screen as the whole CM is in computer graphics, about which she said, "There are no real bad guys, so I had a really hard time figuring out the movements and angles." She also added, "I'm looking forward to see how the CM is done, since I tried various actions in it...my battle scene is the highlight in the CM". 




About the chocolate-based enemy character in the CM, she said, "I also eat chocolate a lot. It's a really cute character that sends the message to remind everyone that you have to brush your teeth properly after eating chocolate." Lastly, she added, "Teeth are a really important part of our everyday lives. Please brush your teeth clean and enjoy your every day lives!". 

The first series of the "Ora2 Kyary Hamyu Gakyu Project" will broadcast in Japan, Singapore, Thailand and Taiwan through related merchandise, commercials, mobile apps and billboards. In the second installment, Kyary will also take on China, bring the campaign further across Asia. 


Source & Image(s): MyNavi News

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