The CMs for Seven & I Holdings' new fashion brand "Jean Paul GAULTIER FOR SEPT PREMIERES" have begun airing nationwide. As its CM song, JUJU covered France Gall's hit song "Poup�e de cire, poup�e de son". 

"Jean Paul GAULTIER FOR SEPT PREMIERES" is a collaboration brand between fashion designer Jean Paul Gaultier and Seven & I Holdings' affiliated companies Ito Yokado and Sogo?Seibu's private brand "SEPT PREMIERES". A reception party to commemorate the launching of the brand was held on September 30 at the French ambassador's residence. At this event, JUJU gave a surprise performance of her latest number "WITH YOU". 

The cover of "Poup�e de cire, poup�e de son" was produced by Osawa Shinichi. You can check out the 15-second and 30-second CMs below. 

Source & Image: natalie