Kimura Kaela is the new image character "naiveee" for skin care brand 'naive'. 

This spring, 'naive' will be undergoing a renewal, and their new line up of products will hit stores on March 11. In the recently unveiled photos, Kimura wears a bubble dress and pig's nose as the brand's newest image character. 

"naiveee" is set to appear in many of the brand's upcoming promotions.  

Source & Image(s): natalie