TV commercials are one of the best ‘popularity barometers’ for celebrities in Japan. However, it’s not just the amount of CM contracts nor the amount of exposure that differentiates a CM Queen (or king) from a ‘normal’ female celebrity, it’s the fee they get paid per CM.
Tabloid ‘Shukan Post‘ once again managed to obtain the top secret list that showed …
On May 1st, talent Yuka (31) made her first appearance for her Parco commercial at the Shibuya Parco stage in Tokyo.
In honor of the campaign’s catchphrase “Aremoshitai, koremoshitai. Natsu no yoku,” (I want to do that, I want to do this. The desires brought about by summer.), Yuka answered the question about her desire to get married with …
It’s been revealed that singer/model Kyary Pamyu Pamyu will be collaborating with Marvel Comics‘ upcoming live-action film, ‘The Amazing Spider-Man‘, for the new CM, ‘an‘.
In the CM, Spider-Man makes an appearance while Kyary and comedian duo 2700 do an unique dance. This marks Spider-Man’s first time to appear on a CM in Japan.
Kyary expressed, “In addition to …
Korean pop group AFTERSCHOOL have announced their 4th Japanese single!
The single will be a double A-side (two title tracks) titled “Lady Luck / Dilly Dally” and is scheduled for release on June 13th.
“Lady Luck” is a ‘kira kira girly’ song and is the theme song to the “Samantha Thavasa ALL STARS” commercial, while “Dilly Dally” is more of …
It’s been reported that actress Shibasaki Kou was in Omotesando attending a Kiyokawa Asami and Häagen-Dazs collaboration event called “Bimi Saishu Häagen-Dazs x ASAMI KIYOKAWA“. Kiyokawa is the well-known art director of the photo book “Bijo Saishu” in which famous actresses transformed into plants and animals. At the event stood a model of Shibasaki as the global ice cream brand’s “ICE QUEEN”. The …
11-member idol group SUPER☆GiRLS will be starring in the new CM for Ito Yokado’s ‘Mizugi 2012‘.
In the CM, the girls are seen showing off their slender bodies in colorful swimsuits. As they enter the set, the girls exclaim, “Cute!“, “I want to go to a beach like this!” They also enjoyed themselves during their breaks as they challenged themselves to …
It’s been revealed that MIYAVI will be providing his new song, “DAY 1“, as the CM song for Lotte ZEUS’s new flavor SNOW STORM.
“DAY 1″ was written especially for the CM, and it features MIYAVI’s unique slap guitar. This song will be released as a new single on July 11th under the artist name MIYAVI vs YUKSEK. Prior to the …
On April 20th, AKB48’s official rival group Nogizaka46 attended HTC’s product launch event for their new smart phone, HTC J. It was also revealed that their second single, “Oide Shampoo” (to be released on May 2nd), will be the theme song for HTC’s upcoming CM.
At this event, sixteen members of Nogizaka46 made their appearance on stage and danced to “Oide …
The Broadcasting Ethics & Program Improvement Organization (BPO) has announced that AKB48’s CM for UHA Mikakuto’s popular soft candy ‘Puccho‘ received criticism from the viewers.
The CM started airing on March 15th, and caused quite a stir as the members of AKB48 shares the candy with one another via mouth-to-mouth. Regarding this CM, BPO received negative comments such as …
It’s been revealed that talent Yuka (31) has been chosen as department store PARCO’s summer campaign model, and will be featured in their new CM that is set for broadcast on April 27th. This ad campaign will mark the first time in 12 years that Yuka will be seen in a bikini.
This is also the first time Yuka will be …
On April 16th, AKB48 sister group JKT48 attended a press conference for Tokiwa Pharmaceutical’s skincare product “Nameraka Honpo Bihaku Series“, as its newest CM character.
As their first time starring in a CM in Japan, member Shania Junianatha commented, “I’m excited to be able to star in a Japanese CM.” When asked about the CM shoot, Cleopatra shared, “In the …
On April 12th, the JRA(Japan Racing Association) announced that AKB48 will be their new CM models. As one of the main projects of JRA’s new campaign ‘SMART!JRA‘, 28 members of AKB48, who are over 20 years of age, will compete by betting on a horse race to become the main star of JRA CM this fall.
The project is named ‘AKB no …
Rock band Sakanaction will be providing the new CM song for ‘Mode Gakuen‘!
The band collaborated with dancer JONTE’, who’s been in charge of choreography for top artists such as Beyonce and Janet Jackson. In the CM, JONTE’ will show off his dancing to Sakanaction’s new song. The release date for the song has not been determined at this …
Arashi’s Ninomiya Kazunari will once again be starring in the new commercial for Glico’s chocolate snack ’Pocky‘.
Like the previous CM, Ninomiya continues to dance to hip hop artist MC Hammer’s signature song, “U Can’t Touch This“. This time, he mishears the lyrics as “Tabi ni aundesu” (It suits travels).
To coincide the CM, ‘Pocky’ is currently holding …
Actresses Sasaki Nozomi, Nagasawa Masami, Takei Emi, and professional golfer Ishikawa Ryo will be starring in Lotte’s Mother’s Day campaign CM “Mother’s Day 2012“.
The CM is a part of Lotte’s annual “Mother’s Day Ghana” campaign that has been airing every year since 2003. With 8,000 red carnations in the background, Sasaki, Nagasawa, Takei, and Ishikawa will each express their …
