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  • Maeda Atsuko, Golden Bomber, and more join Softbank CM

    January 19, 2013 @ 8:02 am

    It's been revealed that former AKB48 member Maeda Atsuko, air rock band Golden Bomber, and actresses Kiki Kirin and Koshiba Fuka will be appearing in Softbank Mobile's new 'Shirato Family' CM series. On January 18th, a press conference was held in Tokyo. As the new CM will promote the 'White Gakuwari with Kazoku' plan, Maeda attended the event dressed as a teacher, while the rest of the cast wore student uniforms. Golden Bomber's Kiryuin S

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  • Ueto Aya attends product launch event for 'Softbank'

    October 9, 2012 @ 9:35 pm

    On October 9th, actress Ueto Aya attended a product launch event for 'Softbank Mobile' in Tokyo. It's been a month since Ueto married EXILE's leader HIRO. She dodged questions from the reporters who asked things like, "Any plans for a new family?" Every Little Thing's Mochida Kaori and Ito Ichiro, who will be starring in the new "Shirato Family" CM series, as well as 'Softbank' chief executive Son Masayoshi also appeared at the event. W

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  • Ueto Aya mirrors Audrey Hepburn in new softbank CM

    March 30, 2012 @ 7:13 am

    Softbank will release a new CM  series of Shirato-Ke(Shirato family) filmed in Rome. The series is a parody of the film 'Roman Holiday', and Ueto Aya imitates Audrey Hepburn, showing a princess-like smile in the CM. The CM title is "Aya's Holiday"(15second ver. and 30 second ver.), and Aya(Ueto) visits Rome on her vacation. All filming was located in Italy, and they reproduced famous scene in "Roman Holiday". The highlights in the CM are A

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  • Check out the new Softbank CM starring Matsuda Shota and Ueto Aya!

    August 12, 2011 @ 8:41 pm

    Just yesterday, we reported that actor Matsuda Shota will be making a return as 'grandpa' in the new Softbank CM for the "White Family" series. Now, the CM has been revealed! The CM focuses on the story of grandpa, who suddenly returns to the White Family after disappearing for a year. At the end, Aya becomes dizzy from standing up too fast, and grandpa catches her in his arms. Check out the comedic CM below!

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  • Matsuda Shota to become a 'grandpa' once again for the "White Family" CM

    August 11, 2011 @ 10:11 am

    On August 10th, it was revealed that actor Matsuda Shota would become a ‘grandpa’ once again for a new CM with Softbank’s CM series, “White Family”. This upcoming CM will focus on the story of the grandpa who disappeared from a hot spring trip about a year ago, but suddenly returns. His wife  (Wakao Ayako) asked about his whereabouts over the past year, and Matsuda coolly answered this question with, “Inside your dreams”. The ‘father’ (Ka

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  • Softbank and Ueto Aya lose the "Favorite CM" crown

    July 22, 2011 @ 10:07 pm

    Earlier today, CMDB announced the results of their recent survey asking 3,000 residents in the Kanto area regarding their most favorite commercial for the first half of 2011. The results featured somewhat of a surprise as Softbank and their popular 'White Family' commercials, starring Ueto Aya among others along with their commercials featuring SMAP didn't manage to come out on top after ten semi-annual-consecutive wins. Instead, 'AC Japan

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  • SMAP becomes "Shirato Family" in Softbank's new CM!

    June 25, 2011 @ 10:18 am

    Popular group SMAP transforms a total of six times in the new CM for Softbank, such as the "Shirato Family", cabin attendant, business man, and samurai. To express the charm of the folding smartphone, “AQUOS PHONE THE HYBRID 007SH”, the CM was made into 3 episodes, “Futatsu Ori no Uta”, “Suit Talk”, and “Sumato-ke Talk”. As members of the "Shirato Family cosplay", Kimura Takuya will play the father role in a dog suit, Inagaki Goro will

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  • SMAP headed to Singapore for the latest SoftBank Mobile CM

    June 7, 2011 @ 10:27 am

    Popular group SMAP appears in the latest commercials for SoftBank Mobile! During the CM, the members of SMAP look out from the rooftop of the high class Singapore resort "Marina Bay Sands". Other scenes include the group having a party at a beautiful tropical park overflowing with greenery, and SMAP enjoying themselves at a pool located on the rooftop of a skyscraper. Filming for the commercial took place on March 3rd, and required the use

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  • Ueto Aya's new Softbank CM turns up the heat

    June 2, 2011 @ 7:00 pm

    Summer is finally here, and it looks like things are heating up in Tokyo evidenced in this latest CM. This cute CM features Ueto Aya and her "older brother" trying to cool each other down with uchiwa, or Japanese fans. It doesn't seem like they will ever cool down, until "Dad" (a dog) shows up with a fan of his own. It looks like Softbank is doing its part to help its customers fare the hot weather! How do you stay cool during a hot sum

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  • BUMP OF CHICKEN teams up with Inoue Takehiko to make Japan "Smile"

    April 14, 2011 @ 12:57 pm

    Famous manga artist Inoue Takehiko, known for his major hit comics "Slam Dunk" and "Vagabond", and popular folk rock band BUMP OF CHICKEN, have teamed up to help cheer up a disaster-ridden Japan. The two will work together on "Smile" with Inoue in charge of the illustrations and BUMP OF CHICKEN contributing the music for the commercial which airs from April 15th. Part of Softbank Mobile's "Let's Persevere Together Japan" Project, the "Reviva

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