Drama Prime Time Report – May 25th~May 27th

Rather than positive developments some really big drops were recorded over the weekend thanks to the live broadcast of the Women’s Volleyball World Olympic Qualification Tournament.

On Friday the volleyball match between Japan and Cuba didn’t affect the drama ratings that much, since it aired on TBS way before ‘Mou Ichido Kimi ni, Propose‘ went on-air. However, due to the two teams going for a full five-set match (3:2 for Japan), the following shows were pushed back by 50 minutes, meaning that the drama aired in the same time slot as the other Friday drama ‘Toshi Densetsu no Onna‘ on TV Asahi. The former surprisingly recorded a drop of 0.6% (now 8.4%) despite the volleyball match, while the latter dropped a bit more than expected (-1.3%, now 8.2%) due to the sudden competition from the same genre.

On Saturday, it was the NHK special drama/documentary ‘Mikaiketsu Jiken File. 02‘ about the Aum Shinrikyo religious group that disturbed the peace at 9:00 pm. ‘Mikeneko Holmes no Suiri‘ (NTV) lost a whooping 2.2% that day and dropped down to 10.2%, which is almost 2% below its previous negative record. At least ‘Mirai Nikki -ANOTHER:WORLD-‘ (Fuji TV) only lost 0.4% (now 6.6%) at 11:00 pm.

This Sunday was the most uncomfortable day for all spring dramas that air on this day. It was the final match and the final chance for Japan to win a ticket for London 2012. They went against Serbia and had to win at least two sets in order to get the ticket, while Serbia had to win the whole match to earn a ticket themselves. Much to the excitement of the viewers, Japan did win two sets, but Serbia wanted the win and so the match ended with a thrilling 2:3 for Serbia. This means that both teams will be able to travel to London later this summer.

23.3% of the Japanese households with a registered TV were glued in front of their TV in order to cheer for their team and unfortunately this meant that especially the dramas were missing a lot of viewers that day. Taiga drama ‘Taira no Kiyomori‘ (NHK) reached a shocking negative record with 10.2% (-1.6%), which is only 0.1% better than the worst rating ever recorded in history of taiga dramas. The fear of it becoming the first ever taiga drama to drop down below 10% has become stronger than ever.

‘ATARU‘ (TBS) did so great last week with a +2.9% jump up to the top, but because of Hinotori Nippon (‘Phoenix Japan’, the nickname of the women’s national team) it bounced back down by -3.9% (now 13.5%). Meanwhile, Fuji TV can celebrate that ‘Kazoku no Uta‘ actually made it above the 4% mark again (+0.3%).

You can check out all of the ratings and more details below!

(Screencaps might contain spoilers!)

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05/25 – Friday

*Note: ‘Mou Ichido Kimi ni, Propose‘ was delayed by almost an hour due to a volleyball match.

morning slot
?? – 08:00-08:15 – ??.?% Umechan Sensei

10:00 pm slot
01 – 21:00-22:54 – 12.6% Men in Black
02 – 21:54-23:10 – 12.2% Hodo Station
03 – 21:00-22:52 – 11.5% Yamamura Masa 4-Week Suspense Series (04)
04 – 21:50-22:44 – ??.?% Nakai Masahiro no Kinyobi no SMAtachi e

11:00 pm slot
01 – 23:00-23:30 – 08.8% another sky
02 – 22:50-23:44 – 08.4% Mou Ichido Kimi ni, Propose (06)
03 – 23:15-24:15 – 08.2% Toshi Densetsu no Onna (07)
04 – 23:00-23:30 – 08.2% Kika Knight F

midnight slot
?? – 24:12-24:53 – ??.?% Clover (07)

late-night slot
?? – 24:53-25:23 – ??.?% Koisuru Maison. Rainbow Rose (07)
?? – 25:23-25:53 – ??.?% D×TOWN Part 2 (04)

Info:
> ‘Mou Ichido Kimi ni, Propose‘
Cast: Takenouchi Yutaka, Wakui Emi, Yamamoto Yusuke, Kurashina Kana, and more

> ‘Toshi Densetsu no Onna‘
Cast: Nagasawa Masami, Mizobata Junpei, Takenaka Naoto, Hirayama Hiroyuki, and more

> ‘Clover‘
Cast: Kaku Kento, Miura Takahiro, Suzunosuke, Aoyagi Sho, Arimura Kasumi, and more

> ‘Koisuru Maison. Rainbow Rose‘
Cast: Kang Jiyoung, Park Geonil, Lee Sang Yeob, Mizusawa Erena, and more

> ‘D×TOWN Part 2‘
Cast: Suzuki Hiroki, Uno Shohei, Takanashi Rin, Kishii Yukino, and more

Caps:
Mou Ichido Kimi ni, Propose

Toshi Densetsu no Onna

Clover

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05/26 – Saturday

morning slot
?? – 08:00-08:15 – ??.?% Umechan Sensei

9:00 pm slot
01 – 21:00-22:51 – 14.0% Another Face
02 – 21:05-23:15 – 12.5% Bakusho Red Carpet
03 – 21:00-22:15 – 10.5% Mikaiketsu Jiken File.02 – Part 2
04 – 21:00-21:54 – 10.2% Mikeneko Holmes no Suiri (07)

11:00 pm slot
01 – 23:00-23:54 – 09.2% SmaSTATION!
02 – 23:15-24:00 – 06.6% Mirai Nikki -ANOTHER:WORLD- (06)
03 – 23:00-23:30 – 04.9% Kokoro Yusabure! Senpai ROCK YOU

late-night slot
?? – 24:50-25:20 – 02.3% Shiritsu Bakaleya Koko (07)
?? – 25:55-26:10 – ??.?% Muse no Kagami (18)

Info:
>>> ‘Haiiro no Niji‘
Cast: Shiina Kippei, Tsukamoto Takashi, Fukikoshi Mitsuru, Hoshino Mari, and more

> ‘Mikeneko Holmes no Suiri‘
Cast: Aiba Masaki, Fujiki Naohito, Okura Tadayoshi, Omasa Aya, and more

> ‘Mirai Nikki -ANOTHER:WORLD-‘
Cast: Okada Masaki, Gouriki Ayame, Hongo Kanata, Fukuda Mayuko, and more

> ‘ Shiritsu Bakaleya Koko‘
Cast: Johnny’s Jr. and AKB48

> ‘Muse no Kagami‘
Cast: Sashihara Rino, Ikeda Narushi, Hirano Aya, Mizusawa Nako, and more

Caps:
Mikeneko Holmes no Suiri

Mirai Nikki

Shiritsu Bakaleya Koko

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05/27 – Sunday

*Note: ‘Kazoku no Uta‘ was delayed by almost an hour due to a volleyball match.

8:00 pm slot
01 – 19:09-21:44 – 23.3% Volleyball – 2012 World Olympic QC Women
02 – 19:58-20:54 – 15.7% Sekai no Hate Made Itte Q!
03 – 19:58-20:54 – 11.3% Daikaizo!! Gekiteki Before-After Season II
04 – 20:00-20:45 – 10.2% Taira no Kiyomori (21)

9:00 pm slot
01 – 19:09-21:44 – 23.3% Volleyball – 2012 World Olympic QC Women
02 – 21:00-21:54 – 13.5% ATARU (07)
03 – 21:00-21:54 – 12.6% Gyoretsu no Dekiru Horitsu Sodanjo
04 – 21:00-23:10 – 10.6% The Bourne Ultimatum

10:00 pm slot
?? – 21:50-22:44 – 04.1% Kazoku no Uta (07)

late-night slot
?? – 25:25-25:55 – 01.6% Kurohyo 2 (08)

Info:
>>> ‘Volleyball – 2012 World Olympic QC Women’
Match Result: Japan 2 – 3 Serbia

> ‘Taira no Kiyomori‘
Cast: Matsuyama Kenichi, Mikami Hiroshi, Toyohara Kosuke, Matsuda Seiko, and many more

> ‘ATARU‘
Cast: Nakai Masahiro, Kitamura Kazuki, Kuriyama Chiaki, and more

> ‘Kazoku no Uta‘
Cast: Odagiri Joe, Yusuke Santamaria, Kanjiya Shihori, Muro Tsuyoshi, and more

> ‘Kurohyo 2: Ryu ga Gotoku Asyura Hen‘
Cast: Saito Takumi, Sato Yuki, Yagami Ren, Okamoto Rei, and more

Caps:
Taira no Kiyomori

ATARU

Kazoku no Uta

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NHK, TBS and TV Tokyo usually don’t disclose the ratings for their shows on a regular basis, therefore they won’t be included in the list below. Certain dramas or drama specials that aired on those channels and might lack ratings are still included with a ??.?% rating. This doesn’t mean that the ratings were too low to recorded.

Improvements and declines will be illustrated with the use of several icons. The colors and the numbers indicate how much the ratings have changed.

An orange color means almost no change, while a red color means the ratings dropped, and a green color means the ratings improved.

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Drama Overview (Spring 2012):

Previous: [Spring 2011] [Summer 2011] [Fall 2011] / [Winter 2012]

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Average Ratings (Spring 2012):

15.95% – Kagi no Kakatta Heya
15.27% – ATARU (-0.30)
-
14.07% – Taira no Kiyomori [taiga drama] (-0.20)
13.44% – 37-sai de Ishani Natta Boku
12.76% – Mikeneko Holmes no Suiri (-0.42)
11.72% – Legal High
11.01% – Hancho 5
10.93% – Shin Omiyasan 9
10.07% – Answer
-
09.36% – Toshi Densetsu no Onna [11:00 pm drama] (-0.19)
09.26% – W no Higeki
09.16% – Kaeru no Oujo-sama
08.58% – Papadol!
08.52% – Mou Ichido Kimi ni, Propose (-0.02)
07.72% – Cleopatra na Onnatachi
07.02% – Mirai Nikki –ANOTHER:WORLD- [11:00 pm drama] (-0.08)
06.60% – Hatsukoi
-
04.71% – Tempest
03.91% – Kazoku no Uta (+0.03)
03.90% – Kaitakushatachi // Finished
03.53% – Taburakashi [midnight drama]
03.06% – Shiritsu Bakaleya Koko [late-night drama] (-0.12)
02.00% – Kodomo Keisatsu [late-night drama]
01.78% – Hokago wa Mystery Totomoni [midnight drama]
01.65% – Kurohyo 2 [late-night drama] (-0.01)

(The average ratings are based on the episode ratings listed above. There can be differences between the calculated averages and the official announcements at the end of each season.)

Earlier this week, it was announced Sexy Zone’s Sato Shori will participate in the “15th Annual Ford Island Bridge Run 10K“ in Hawaii on April 7th. It seems the group’s affiliation with sports doesn’t end there, as it has been reported that Sato Shori will be tackling the responsibility of writing a song for the ‘Volleyball World Final Qualification’.

Along with Sato, Sexy Zone has been elected as a special supporter of ‘Volleyball World Final Qualification for the London Olympics’, which will be aired by Fuji TV and TBS. Additionally. The group will be providing a theme song for the program. Sato commented “It is my first time challenging myself to write a song. I would like to write a song, which will serve not only as the Volleyball fight song, but also one that will encompass my hope of uniting the world and earth.”

Source : Sponichi