It�s not recent news that Japan�s biggest retail clothing shop,�Uniqlo, is now going global, with some stores opening in other countries like France. Of course, if something goes global, it also needs a global campaign, which must feature a globally acclaimed star.

For Uniqlo�s global campaign, famous British actor Orlando Bloom has been chosen to promote Uniqlo�s winter collection, which started airing CMs on September 30th. The ad mostly shows Orlando Bloom wearing a crew neck HEATTECH top under a down parka jacket while snowboarding on a cold winter morning. The ad comes with Bloom�s narration about those winter days that you just get the feeling of going out whatever the weather is.

So, what is Bloom�s comment about Uniqlo�s clothes?

�Their clothes are comfortable and the texture�s great. They�re the kind of unpretentious clothes that anyone can wear.�

Source + Photo: Japan Today