5 top athletes to appear in Asahi Beer's new CM

February 24, 2011 @ 7:39 pm
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On the 24th, Asahi Beer showed off the new CM for their beer "Asahi Ichiban Mugi", which will go on sale beginning on March 1st. The CM is slated to air on TV on February 25th and the CM uses 5 top athletes to emphasize "ichiban" (number one).

The athletes featured in the CM include; figure skating gold medalist Arakawa Shizuka, boxing WBC world fly-weight champion Naito Daisuke, wrestling gold medalist Yoshida Saori, hammer throw gold medalist Murofushi Kouji and fencing world cup gold medalist Ota Yuuki.

In the CM, Arakawa will be the president of Ichiban Sports Coorporation and the other four athletes will be trying out a new project.

Arakawa, Naito and Yoshida were in attendance at a press conference for the CM presentation. Arakawa did PR while holding the new product in her hands stating, The aftertaste is refreshing and it suits athletes perfectly as well.

Source: Sanspo


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