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Fashion
Posted by kurumi0 pt Tuesday, March 1, 2011

Matsuzaka Tori becomes the new face of '109 MEN'S'

allkpop


Actor Matsuzaka Tori has been appointed as a new representative of Shibuya 109 MEN'S!


"Shibuya 109 MEN'S" - the male version of the popular department store,�"Shibuya 109" - will be receiving its first renovation since 1987 on March 18th, so the company sought out a new person to represent '109 MEN'S'. According to those involved, Matsuzaka was chosen because he best matched the "fresh image and major impact of (the store's) 'real men's clothes'."

Matsuzaka will be appointed as the "image character" of the store for a full year. Reflecting on his new appointment, the star confessed, "Since I feel that the men who shop at '109' are incredibly stylish people, when I first heard (that I was appointed), I was so confused. (After telling me), my manager asked, 'Are you okay?'."

He continued,�"I've entered the world of being a fashion magazine model, so it makes me doubly happy that I can say I'll be on big posters in Shibuya, and that I'll be with a job that's concerned with fashion, like this one."

The aforementioned giant poster measures 17.5 meters (57.5 feet) high and 3.6 meters (11.8 feet) wide. Similar posters will be posted in approximately thirty other places around the building until the store's opening day.

Source: Oricon

  1. SHIBUYA-109-MENS
  2. MATSUZAKA-TORI
  3. IMAGE
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