It's been revealed that legendary guitarist Hotei Tomoyasu will be featured on the cover of the winter catalog for lingerie brand, "PEACH JOHN".
The catch phrase for this campaign is "RED ROCK BABY!". In the catalog, Hotei appears alongside the brand's model, Michibata Angelica.
The brand's director, Noguchi Mika, directly called Hotei to propose this offer by asking, "Will you be on the cover of our catalog?" Hotei commented, "At†first I trembled as I thought, 'Why me? In underwear?', but I agreed after hearing the concept. Lately, I want to enjoy all kinds of challenges."
After the photo shoot, he expressed, "It was a very creative and enjoyable shoot. Were you able to feel the 'provocative beat' and 'thrill and poison' of rock?"
Additionally, HOTEI has collaborated with PEACH JOHN for a line of men's underwear. The underwear will be sold at venues of Hotei's nationwide tour, "30th ANNIVERSARY Daisandan HOTEI THE ANTHOLOGY 'Ichigo Ichie' MEMORIAL SUPER BEST TOUR ~BOOWY COMPLEX GUITARHYTHM GREATEST HITS and MORE!!!~". †It will also be available on mail-order sites starting November 3rd.
The winter catalog for "PEACH JOHN" will be issued on November 16th.
Check out the catalog cover and behind-the-scenes pictures below!
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Source + Photos: natalie