Unorthodox idol group BiS (Brand-new idol Society) went through quite an endurance test when they held a 24-hour, in-store event in order to celebrate the release of their major debut single "PPCC" at the Don Quijote Shinjuku store in Tokyo from July 20th until 21st.
The five girls were alternating between live performances and handshakes sessions in an hourly rhythm and kept at it for 24 long hours without a break. Many people commented that it would be impossible to hold out for such a long time prior to the event, which was titled 'AIDOL wa Mina wo Hihei Saseru!?' (literally: 'Idols causing exhaustion for everyone!?'), but they were determined to pull it off. Since it was such an unprecedented event, it attracted many fans, general idol and music lovers, and industry insiders alike.
Most of the hourly sessions were attended by around 100 to 200 people, but at night, even more idol fans came over from other idol events that already ended. At times, the store was overcrowded with an audience larger than 300 people.
Because of the large audience, they eventually decided to replace the boring handshake event with other small events such as getting hit in the butt with a baseball bat, an intimate hug, and even some 'PPCC' ('pero-pero chu-chu' - licking and kissing). This special fan service was appreciated by both male and female fans and helped them to set themselves even further apart from other idol groups.
Looking back at the event, the girls sang over 100 songs and attracted a total of 5,000 people that day. The event was also streamed live for 24 hours on Nico Nico Nama Housou, where it attracted a total of 50,000 viewers.
It's safe to say that BiS successfully managed to create something legendary with this event, and it will be quite the task to try and top this with their second major single. However, one thing is for sure, they will try anyway.
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Posted by 0 pt Wednesday, July 25, 2012
BiS successfully wraps up 24-hour live event
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