On September 14th, it was announced that actress Aoi Yuu was appointed to star in the new CM for the jeans and casual apparel chain store 'Right-on'.
Aoi will sport her new short hairstyle that she recently revealed in the CM. She cut her trademark long hair in order to personally make a step forward in her life and commented, "I can't remember that I've ever sported such a short hairstyle. It feels like I'm a completely new person. I was surprised that shampooing can be that easy!"
The fashion concept of 'Right-on' is "the beginning of my new self." and Aoi's bold change in style seems to perfectly match with it. The CM, titled 'check', features an autumnal atmosphere. Aoi can be seen strolling along the road in a foreign city wearing a checkered shirt and denim from the fall collection of 'Right-on'. She suddenly stops in front of a car and checks her own appearance in the reflection of the side window, when suddenly the window is rolled down and she is left facing an elderly gentleman sitting inside. Flustered, she hurries to get away and can't help but smile at the situation.
The filming took place in Sydney, Australia in the middle of August. Including all the extras, the whole team was made up of a total of 150 people. Although it was quite cold during the filming, you can see that she enjoyed the filming and delivered a very natural performance.
Of course her short hair had been the big topic among the Japanese and even the foreign staff. Aoi revealed that she herself has yet to fully grow accustomed to the new hairdo and that she recently had a dream where she was sleeping with her hair tied up. She continued, "When I woke up, still in my dream, my hair suddenly grew back to shoulder length and I was completely dumbfounded."
A second CM titled 'Dasshutsu' (Escape) is already slated for a release in November.
Check out the CM, the making-of, and the interview with Aoi below!
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Posted byFriday, September 14, 2012
Aoi Yuu stars in the new CM for 'Right-on' with her new short hairstyle
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