Upvote if you think more people should see this post!

0

0

Pictorials
,
Movies
Posted by HPriest TH STAFF Thursday, February 28, 2013

Ueto Aya is the CM Queen of 2012 in Kanto and Kansai, Takei Emi wins in Nagoya

TH STAFF
allkpop



On February 27, Video Research Ltd. once again released various statistics about the usage of commercials in 2012. As usual, they concentrated their analysis on the three main regions of Japan (Kanto, Kansai, and Nagoya) and the five main commercial networks.

The results show that the overall amount of commercials slightly increased again in all three regions compared to the previous year. Looking at both types of commercials, they noticed that spots that air in between programs have declined, but commercials that air during a program recorded a slight increase again. It was an expected change after the 2011 results that were greatly influenced by the Great Tohoku Earthquake.

Commercials related to communication and web services made it to the top in the Kanto region, but the biggest rise was once again recorded the by automobile commercials with at least 20% more exposure of general automobile commercials and at least 70% more exposure of light passenger car commercials in all three regions.

As for the image characters used in commercials, actress Ueto Aya was once again able to claim the top position in the Kanto and Kansai regions. It's her 4th consecutive year on top for the Kansai region and her 2nd consecutive year for the Kanto region. The repeat of last year's triple victory was smashed by fellow actress Takei Emi who took over the Nagoya region.

A huge boost was experienced by actress Gouriki Ayame who only ranked 388 and lower in the previous year, and now made it into the top 4 in all of the regions. As usual, the members of AKB48 are very present in commercials as well. The group can boast 8 members in the top 20 of Kanto and Kansai, and 7 members in the top 20 of Nagoya (still including Maeda Atsuko).

You can check out the talent rankings below!

-

Previous rankings: 2012 (1st half), 2011

CM Exposure Ranking of the Kanto Region

01 246,825 seconds 15,081 spots Ueto Aya (previous year: 1)
02 241,005 seconds 15,136 spots Takei Emi (previous year: 10)
03 226,860 seconds 12,958 spots Gouriki Ayame (previous year: 388)
04 192,255 seconds 12,095 spots Sasaki Nozomi (previous year: 19)
05 188,980 seconds 10,742 spots Ayase Haruka (previous year: 14)
06 166,755 seconds 10,340 spots Oshima Yuko (previous year: 3)
07 155,790 seconds 09,813 spots Takada Junji (previous year: 300)
08 143,845 seconds 08,800 spots Shinoda Mariko (previous year: 7)
09 143,805 seconds 08,781 spots Takahashi Minami (previous year: 12)
10 137,370 seconds 08,503 spots Itano Tomomi (previous year: 13)
11 135,510 seconds 07,971 spots Higuchi Kanako (previous year: 16)
12 135,075 seconds 08,194 spots Kojima Haruna (previous year: 11)
12 135,075 seconds 08,494 spots Mukai Osamu (previous year: 18)
14 131,340 seconds 08,473 spots Sato Ryuta (previous year: 67)
15 131,130 seconds 08,065 spots Watanabe Mayu (previous year: 21)
16 125,460 seconds 07,847 spots Aoi Yu (previous year: 71)
17 123,945 seconds 05,955 spots Matsuoka Shuzo (previous year: 274)
18 123,300 seconds 07,567 spots Kashiwagi Yuki (previous year: 17)
19 122,955 seconds 07,143 spots Maeda Atsuko (previous year: 4)
20 122,170 seconds 07,178 spots Dante Carver (previous year: 6)

CM Exposure Ranking of the Kansai Region

01 248,955 seconds 14,230 spots Ueto Aya (previous year: 1)
02 200,220 seconds 12,549 spots Takei Emi (previous year: 12)
03 188,860 seconds 10,551 spots Ayase Haruka (previous year: 8)
04 179,970 seconds 10,072 spots Gouriki Ayame (previous year: 635)
05 168,300 seconds 10,375 spots Oshima Yuko (previous year: 2)
06 142,980 seconds 08,384 spots Becky (previous year: 7)
07 141,630 seconds 08,736 spots Takahashi Minami (previous year: 10)
08 137,700 seconds 08,517 spots Shinoda Mariko (previous year: 6)
09 137,520 seconds 06,202 spots Karasawa Toshiaki (previous year: 5)
10 129,270 seconds 08,359 spots Sato Ryuta (previous year: 50)
11 128,595 seconds 07,904 spots Kojima Haruna (previous year: 13)
12 125,985 seconds 07,797 spots Watanabe Mayu (previous year: 16)
13 125,760 seconds 06,084 spots Matsuoka Shuzo (previous year: 156)
14 123,825 seconds 07,528 spots Kashiwagi Yuki (previous year: 18)
15 120,825 seconds 06,957 spots Kimura Takuya (previous year: 51)
16 120,720 seconds 04,578 spots Takimoto Miori (previous year: 33)
17 119,610 seconds 07,049 spots Maeda Atsuko (previous year: 4)
18 119,595 seconds 07,277 spots Sasaki Nozomi (previous year: 23)
19 118,860 seconds 07,417 spots Aoi Yu (previous year: 46)
20 117,810 seconds 07,367 spots Mukai Osamu (previous year: 22)

CM Exposure Ranking of the Nagoya Region

01 213,770 seconds 13,282 spots Takei Emi (previous year: 8)
02 212,010 seconds 12,964 spots Ueto Aya (previous year: 1)
03 181,890 seconds 10,052 spots Gouriki Ayame (previous year: 523)
04 164,550 seconds 09,376 spots Ayase Haruka (previous year: 11)
05 158,715 seconds 09,884 spots Oshima Yuko (previous year: 4)
06 130,275 seconds 08,449 spots Sato Ryuta (previous year: 48)
07 129,225 seconds 08,087 spots Itano Tomomi (previous year: 13)
08 126,405 seconds 07,865 spots Kashiwagi Yuki (previous year: 12)
09 125,190 seconds 07,658 spots Takahashi Minami (previous year: 10)
10 122,925 seconds 06,004 spots Matsuoka Shuzo (previous year: 142)
11 120,030 seconds 07,415 spots Watanabe Mayu (previous year: 19)
12 119,175 seconds 07,051 spots Maeda Atsuko (previous year: 2)
13 118,360 seconds 07,357 spots Mukai Osamu (previous year: 21)
14 117,345 seconds 07,184 spots Shinoda Mariko (previous year: 6)
15 116,665 seconds 07,024 spots Abe Hiroshi (previous year: 86)
16 115,365 seconds 07,035 spots Sasaki Nozomi (previous year: 24)
17 113,665 seconds 06,908 spots Karina (previous year: 3)
18 112,230 seconds 06,383 spots Kimura Takuya (previous year: 70)
19 111,000 seconds 06,538 spots Higuchi Kanako (previous year: 16)
20 107,940 seconds 06,558 spots Kojima Haruna (previous year: 18)

Source: Video Research Ltd.

  1. AKB48
  2. OSHIMA-YUKO
  3. SASAKI-NOZOMI
  4. UETO-AYA
  5. AYASE-HARUKA
  6. CM
  7. TAKEI-EMI
  8. GOURIKI-AYAME
0 10,835 Share Be the first to vote

tokyohive in your Inbox

New Message

SEND