The 'Glico signboard', located in Dotonbori, Osaka, is currently undergoing a renewal. A special signboard recently went up featuring actress Ayase Haruka raising her arms as she finishes a race instead of the iconic Glico running man.

Since the signboard was first installed in 1935, it has featured a runner finishing a race. The current one represents the 5th generation signboard and it has been used for 16 years. It was taken down on August 17 in preparation for the 6th generation signboard which will be revealed this fall. 

During the construction period, Ezaki Glico wanted visitors to enjoy Dotonbori and came up with a special project. As such, they chose Ayase to take over the spot for a limited time.

Ayase, who is the brand's image character, showed off her Glico pose during the opening ceremony of Ezaki Glico's facilities for a factory tour 'Glicopia East'. Her signboard has received favorable reception by passersby and visitors.

Source & Image: Sanspo