The CMs for Seven & I Holdings' new fashion brand "Jean Paul GAULTIER FOR SEPT PREMIERES" have begun airing nationwide. As its CM song, JUJU covered France Gall's hit song "Poupée de cire, poupée de son". 

"Jean Paul GAULTIER FOR SEPT PREMIERES" is a collaboration brand between fashion designer Jean Paul Gaultier and Seven & I Holdings' affiliated companies Ito Yokado and Sogo?Seibu's private brand "SEPT PREMIERES". A reception party to commemorate the launching of the brand was held on September 30 at the French ambassador's residence. At this event, JUJU gave a surprise performance of her latest number "WITH YOU". 

The cover of "Poupée de cire, poupée de son" was produced by Osawa Shinichi. You can check out the 15-second and 30-second CMs below. 

Source & Image: natalie