Utada Hikaru has launched a gift campaign for her new song "Hanataba wo Kimi ni". 

"Hanataba wo Kimi ni" is currently being used as the theme song for NHK's morning drama "Toto Neechan" and was released as a digital single on April 15. 

Through this campaign, fans can send "Hanataba wo Kimi ni" to their family and loved ones. By purchasing the song via Recochoku and iTunes' gift feature, a portion of the proceeds will be donated to the Kumamoto Earthquake Relief Fund.  

A thousand people who purchase "Hanataba wi Kimi ni" through this campaign will receive a "Kumamon×Kuma-chan Collaboration Sticker" designed by Mizuno Manabu. For more information, you can check out the campaign's official website. 

Source: natalie