SONY's new campaign for its high resolution audio started on October 17. For this campaign, L'Arc~en~Ciel, JUJU and MAN WITH A MISSION†have been selected as the participating artists.†
The campaign promotes SONY's high resolution audio with the concept "There's no turning back. High resolution wireless." Each participating artist have their own promotional video showing their experience with the high-res wireless technology. In addition, the videos feature the artists' brand new songs; L'Arc~en~Ciel provided "Don't be Afraid -English version-," JUJU lent "Anata Igai Dare mo Aisenai," and MAN WITH A MISSION arranged "Hey Now."
The full versions of the new songs will be available for listening at the "Hi-Res Tasting Spot" in electronics stores, Sony showrooms, and Sony Stores nationwide starting on October 29.†