Actor Mizushima Hiro has been appointed as image character for new tuxedo brand 'GREXiA.'
The brand name 'GREXiA' incorporates many different meanings: "GRoom," "GRace," "REX (king in Latin)," aXiA (value in Greek)," and "Shia (derived from 'Shiawase' which means happiness in Japanese)." It aims to be a sophisticated men's formal wear that is orthodox yet relaxed.
Mizushima was selected as its image character as he has the image of being 'graceful' and 'orthodox,' which are also the brand's concepts.
Source & Image(s): Oricon