Artists belonging to Universal Music's label EMI Records have started a relay on Tik Tok.
This idea sprung forth as a result of concerts being postponed or cancelled due to the coronavirus. For about one week, artists will take turns connecting with fans through a message or song. You can check out EMI Records Tik Tok account here.
In addition, EMI Records have launched their official YouTube channel. They will gradually upload concert footage by 10-FEET, AI, HKT48, SiM, Inoue Sonoko, Tokyo Jihen, Sheena Ringo, Matsutoya Yumi, and Matsuda Seiko.