To celebrate 25 years since the establishment of 'Ralph Lauren Purple Label,' the brand will be re-releasing its cologne 'Purple Label Eau de,' and EXILE AKIRA has been chosen as its campaign character.

AKIRA has been serving as Ralph Lauren's brand ambassador since 2017. He commented, "This fragrance has completely captured the sophistication of Purple Label's fashion. I feel very honored to serve as the global ambassador for a cologne that naturally represents my own fashion this much."

In Japan, 'Purple Label Eau de' will be available for purchase at Ralph Lauren's Omotesandou store.

Source & Image: natalie