Kato Miliyah has launched a baby brand called 'PermanentChic.' The first item is now available for purchase online.

The brand's name 'PermanentChic' means "permanently gorgeous and elegant." It utilizes organic cotton to ensure safety and comfort for both mom and baby. The first item, which went on sale on January 20, is a stylish swaddle blanket that was designed based on Kato's actual experience raising her baby. It will be delivered in an original gift box.