Kyary Pamyu Pamyu's new song "Gum Gum Girl" will be released digitally on January 29. 

"Gum Gum Girl" will be the first release to commemorate Kyary's tenth anniversary year. Like her past songs, it's written and composed by Nakata Yasutaka (CAPSULE). The jacket cover features an artwork that Kyary created herself.

"Gum Gum Girl" is currently being used in the TV CM for Nintendo Switch's action game 'Ninjala' starring Kyary and comedian trio Yonsen-Toshin. Its music video is also set to premiere on YouTube on January 29. In the meantime, you can check out the making footage as well as the CM for 'Ninjala' below.