On January 27, former Morning Musume member Michishige Sayumi updated her Instagram account with a picture of herself with no makeup on. 

Michishige wrote, "Today I worked without any makeup on." She then introduced her hoodie saying, "Ai-chan [Takahashi Ai] and NEW ERA's collaboration hoodie is cute."

Fans left comments, such as, "what striking cuteness," "your skin is so beautiful," and "I want to see more!"