Perfume will be used in the new campaign for Levi Strauss Japan's collection 'Levi's RED.'
In a special movie uploaded onto YouTube, Perfume dance freely to music by YoshimiO (OOIOO, BOREDOMS, SAICOBAB) while wearing 'Levi's RED' denim. Graphics of the girls wearing 'Levi's RED' items will come in several different variations, and there will be some visuals that can only be seen at certain branches. In addition to the three members, A~chan's dog Popotan participated in the shoot.
The 'Levi's RED' items worn by the members will go on sale on January 29. Levi's online store will be accepting preorders beginning January 25.