USEN-NEXT HOLDINGS Co.,Ltd. and MOTHER Entertainment Inc. have signed a naming rights agreement for Shinkiba STUDIO COAST. Consequently, the live house will be undergoing a name change.
The naming rights agreement was signed to increase the value of the establishment and for branding purposes. The live house will be called 'USEN STUDIO COAST' beginning January 13.
Shinkiba STUDIO COAST opened on December 31, 2002 with a seating capacity of 2,400 on its main floor. Besides the main floor, they have a small hall and an outdoors pool area for hosting events.