Estee Lauder has announced the brand has appointed model and composer Koki as the new global spokesmodel.
Koki is the first Japanese national to be selected as Estee Lauder's global spokesmodel since their establishment in 1946. She will be used in a variety of their campaigns from now on.
Starting this month, Koki will appear on their makeup and skin care campaign in Asia, then on a global digital campaign this fall. She will appear alongside other global spokesmodels, such as Ana de Armas, Anok Yai, Bianca Brandolini d'Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss, and Yang Mi.
Koki expressed, "It's like a dream to be involved with the Estee Lauder brand. It's an iconic brand that's been loved by women around the world. I feel honored and grateful to be a part of it."