King & Prince's Kishi Yuta has been appointed as the image character for mask brand SERAO and stars in its latest CM 'Mask wo, Kikonase.'

This is Kishi's first time appearing in a CM by himself. In the CM, he wears the "38 colors mask" in six different settings - getting dressed in the morning, spending time at home, going shopping, hanging out at a summer festival, waiting for an appointment, and getting ready to go out. 

On his first solo CM, Kishi commented, "I don't think I will ever forget it!" You can check out the CM and its making footage below.