Sakurai Sho (Arashi) is the ambassador for Morinaga's '1 Choco for 1 Smile' campaign, which started on September 2.

'1 Choco for 1 Smile' started in 2008 as a campaign to support cocoa-producing countries. During the campaign period, one yen from the sale of selected products will be donated to children in these countries. This year's campaign will run until October 9. Sakurai also served as the campaign ambassador last year.