King & Prince has been appointed as Honda's messengers, and they star in their latest CM, 'Honda Heart, Hajimaru.' 

The members each have a car or bike hobby, and often get together during their private time. The CM was shot at Mobility Theme Park's Twin Ring Motegi in Tochigi, and the members appear in Honda jumpsuits. 

After the shoot, Nagase Ren commented, "I was greatly impacted by actually getting to ride them, and hearing stories from people who designed them. I grew more and more interested thinking, 'They even make these things?!' and 'They even do this by incorporating and combining this technology?!' I hope to share these interests with everyone while delivering the goodness of Honda even to those who originally like them."

Watch the CMs as well as a web movie below!