INI has become the image character of adidas Originals's campaign 'adidas Originals Winter Campaign.'

During this campaign, those who purchase target products via adidas online shop or retail store will receive a copy of magazine 'WWDJAPAN' with a cover-on cover featuring a visual of INI. The brand's member program 'adiClub' will also be having a special campaign from November 2 for three consecutive weeks.