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Posted by Ari-Gold TH STAFF Wednesday, October 18, 2023

Japan's Travel Rebound: Nearing Pre-Pandemic Levels


Japan, the Land of the Rising Sun, is experiencing a remarkable resurgence in its tourism industry, with a near return to pre-pandemic travel numbers. Official data from the Japan National Tourism Organization (JNTO) reveals that for the fourth consecutive month in September, Japan welcomed over 2 million international visitors, reaching an impressive 96% of the 2019 pre-pandemic levels.

Several factors contribute to this resurgence. Japan's strict COVID-19 border controls, some of the world's strictest, have gradually eased. Initially, travelers were only permitted with government-approved private tour groups, but now, Japan's borders are open to visitors from various nations.

One of the significant factors behind this resurgence is Japan's currency, the yen, which has seen a notable depreciation, making this traditionally expensive destination far more affordable for international travelers. This has captured the attention of travelers from the United States, South Korea, Singapore, and Mexico, resulting in record numbers of visitors during September, as per the JNTO.

As Japan makes a remarkable return to pre-pandemic travel figures, now is an ideal time for those seeking to explore this captivating nation. From its picturesque cherry blossoms to ancient temples and vibrant streets, Japan beckons travelers with unexpected affordability.

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