In a major development regarding the sexual misconduct allegations against Mr. Johnny Kitagawa, the renowned talent agency held a press conference on October 2nd. The focus was squarely on addressing this serious issue and heralding a new era for the agency.

One significant announcement during the press conference was the agency's decision to rebrand itself. Starting October 17th, Johnny & Associates will officially become "SMILE-UP." This change signifies a fresh beginning and a renewed dedication to their core values.

In addition to the name change, the agency revealed plans to establish a new management company, streamlining their operations for better talent support and organizational efficiency.

Addressing the sexual misconduct allegations head-on, Mr. Inohara shared a statement from Ms. Julie Keiko Fujishima during the conference. She emphasized their commitment to justice and accountability, stating, "We aim to completely erase Johnny Kitagawa's legacy." This reflects their determination to support victims and right the wrongs of the past.

Furthermore, "SMILE-UP" stressed its dedication to compensating victims of sexual abuse by Johnny Kitagawa, acknowledging the importance of recognizing their suffering and providing support.

As "SMILE-UP" embarks on this transformative journey, the world watches, hoping it not only marks a fresh start for the agency but also sets an example for addressing similar issues in the entertainment industry.