On the 17th, Johnny & Associates, a prominent entertainment agency, officially disclosed its new corporate identity as "SMILE-UP." This significant development is part of the company's ongoing corporate restructuring, which also extends to its official X account, formerly known as Twitter.
While the X account's display name, Twitter handle, icon, and profile text will undergo updates, its specific name is yet to be revealed. This rebranding coincides with the transition of the agency itself to "SMILE-UP."
During this period of transformation, certain elements of their communication strategy may experience temporary shifts. However, SMILE-UP is unwavering in its commitment to providing globally accessible media and content updates, ensuring fans worldwide stay connected with their favorite artists.
In their message, SMILE-UP expressed their deep gratitude for the ongoing support and kind words from fans worldwide. The agency reiterated its commitment to enhancing the connection between their artists and the global audience, promising bigger and more innovative initiatives in the future.
This transformation marks an exciting new era for "SMILE-UP" and its X account. As details of the new management entity, "SMILE-UP," are unveiled, fans can eagerly anticipate more updates and an even more engaging experience. The dedication of Johnny & Associates to bridging the gap between artists and the world remains unwavering.