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Posted by Ari-Gold TH STAFF Tuesday, October 3, 2023

Procter & Gamble Ends Contract with Johnny & Associates, Inks Direct Deals with Four Renowned Personalities


Procter & Gamble (P&G) has recently terminated its contract with Johnny & Associates and established direct contracts with four prominent figures featured in their commercials: Toma Ikuta, Fuma Kikuchi, Daigo Nishihata, and Shunsuke Michieda. The decision was made following a comprehensive assessment of the current situation.

P&G places a strong emphasis on upholding human rights across all aspects of its operations. The company has been engaged in ongoing discussions with Johnny & Associates regarding this matter, with a primary focus on providing support to victims and submitting proposals for an investigation report. P&G has also called for the prompt implementation of an action plan to prevent future occurrences, in line with recommendations from the investigation report.

In pursuit of these objectives, P&G has opted to terminate all existing contracts with Johnny & Associates and directly enter into agreements with the four talents who were previously contracted through the agency. The company remains committed to urging the agency to prioritize victim relief and implement comprehensive compliance measures as advised in the investigation report.

In recognition of Johnny & Associates commitment to implementing positive changes, P&G looks forward to the agency's dedication in fostering a safer and more compliant entertainment industry

  1. Naniwa Danshi
  2. Sexy Zone
  3. Kikuchi Fuma
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