Atsushi Fukuda has taken the helm as the president of a newly established talent agency (Formally known as Johnny & Associates and soon to be named), stepping in amidst a challenging period for the entertainment industry. Fukuda's inspiring address to the agency's staff, which took place on November 9, has shed light on his vision for the agency's future.

During this 15-minute speech, Fukuda, accompanied by the soon-to-be Vice President, Yoshihiko Inohara, shared his aspirations for the agency and delivered a series of motivating messages, encouraging the team to have faith in his leadership and to give their absolute best. He emphasized the untapped potential that the agency holds, fostering a sense of optimism and ambition among the employees. For those unable to attend in person, the event was thoughtfully streamed remotely, ensuring inclusivity.

Fukuda's unique journey is worth noting. As the President of the consulting company "Speedy" and an agent for actress Rena Nounen also known as "NON", Fukuda has successfully navigated the industry despite a downturn in opportunities after going independent. His portfolio includes a diverse range of projects, such as commercials. What sets Fukuda apart is his firm stance against the industry norm of talent exchanges between agencies and TV stations, advocating for greater freedom and autonomy for talents in their career transitions.

With his appointment as President, all eyes are on Fukuda to see the innovative policies he will introduce to drive the agency forward in this new era. His decision to delete his former Twitter account is symbolic of a fresh start and new beginnings. As preparations for the official announcement of the agency's new structure continue, the industry eagerly anticipates the exciting changes on the horizon.