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Posted by Ari-Gold TH STAFF 21 days ago

NewJeans Steps into the Spotlight: Japanese Lotte Commercial Debut on November 21st


On November 21st, the vibrant pop group NewJeans will make their highly-anticipated appearance in Lotte's new TV commercials for "Itagum (Lotte's Chewing Gum)," with the titles "This is Itagum" and "Hello, New ME."

As brand ambassadors for "Itagum," NewJeans brings their unique charm to these commercials. In "This is Itagum," viewers can expect to witness a rhythmic encounter between NewJeans and the exciting "New Itagum." The second commercial, "Hello, New ME," portrays the five members in moments of reluctance towards activities like studying, training, and office work. However, their spirits are lifted when they refresh themselves by chewing Itagum, with NewJeans' song "OMG" providing the perfect backdrop.

Moreover, starting from November 21st, five different "Give Itagum to NewJeans" videos will be unveiled on various social media platforms. These interactive videos offer fans the exciting opportunity to virtually hand Itagum to each member of NewJeans, creating a deeper connection with the group.

With the release of the CMs, Lotte Gum is launching an exciting campaign under the hashtag #Newイタガム_meets_NewJeans 🐰🌈. The "Itagum" commercials come in 15-second, 30-second, and web video formats. Be sure not to miss this rich array of content!

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