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Posted by Ari-Gold TH STAFF 20 days ago

NHK's 'The Shonen Club' Evolves into 'New GENE!' – Embracing a Diverse Music Landscape


NHK's beloved music program, "The Shonen Club," is set for an exciting transformation into "New GENE!" – a fresh chapter with a meaningful twist! Hiroo Yamana, NHK's Media Bureau Chief, shared this uplifting news during a recent press conference at NHK's Shibuya office.

The decision to rebrand comes amidst the backdrop of recent events, including sexual harassment allegations related to Johnny Kitagawa, the late founder of the Johnny's agency. NHK, acknowledging the need for positive changes, is not only giving the program a new look but also a new name that carries significance – "New GENEration!"

Yamana highlighted a key shift in focus. "New GENE!" is breaking away from its exclusive emphasis on former Johnny's Jr. (now known as Junior) talents. The revamped show is embracing inclusivity, inviting artists from various talent agencies to join the stage. It's evolving into a platform where the next generation of idols and performers, regardless of their agency affiliations, can shine together.

While details about the start date and recording format are still in the works, the anticipation for "New GENE!" is already building.

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