IPX, formerly LINE FRIENDS, introduces the 'BT21 X FRAGMENT' collection, a collaboration blending Hiroshi Fujiwara's 'FRAGMENT' streetwear with the well-known character IP 'BT21.' The collection, slated for a December release in the US, Japan, Taiwan, and Hong Kong, combines chic fashion with contemporary streetwear.
Hiroshi Fujiwara's FRAGMENT, known for its lightning logo and modern designs, collaborates with BT21, giving the characters a sleek all-black look distinct from their usual cute image. The collection offers various items, including hoodies, caps, fleece jackets, and digital accessories like keyrings and badges.
After a successful pre-release on South Korea's KREAM platform and the opening of a pop-up store in Seoul, the 'BT21 X FRAGMENT' collection is set to go global, available through online platforms and offline pop-ups in the US, Japan, Taiwan, and Hong Kong in December.
IPX officials, noting BT21's previous collaborations with brands like Dr. Martens and Converse, aim to position this collection as a staple for fashion enthusiasts, emphasizing BT21's transition into a more contemporary fashion icon.