In an exciting revelation, the newly established talent management company, independent from the SMILE-UP INC and formerly Johnny & Associates, proudly declares its identity as "STARTO ENTERTAINMENT."
Here is the official statement from the new talent management company:
We are pleased to announce our new company name as “STARTO ENTERTAINMENT.”
The name is derived from STAR and TO, as in "to head toward the future."
It is an expression of our commitment to all our artists current and yet to come; with whom we inaugurate a new era in accordance with their individual talents and personal goals.
STARTO is, without any doubt, an entertainment team that represents the pride of Japan.
Be it song, dance, or stagecraft, the first-class contents and national treasures of Japan have left an indelible mark around the world and mandate continued effort to meet the appropriately high expectations of their passionate fans.
Furthermore, in addition to our current services and offerings, we are pleased to announce 3 new undertakings:
- Greater digitization, including the establishment of a proprietary music streaming platform
- Increased global openness and overseas outreach
- Metaverse market entry: extending artists' talents with state-of-the-art technology.
As STARTO, we will fervently apply ourselves toward a just, upright, bright, and international future for a new entertainment landscape; and hope we can count on your support in this endeavor
In closing, STARTO ENTERTAINMENT earnestly commits to shaping a future where talent, integrity, brightness, and international collaboration define the entertainment landscape. With a focus on their artists and innovative endeavors, STARTO invites your support on this promising journey. Wishing STARTO ENTERTAINMENT success in their new ventures and the realization of their vision for a dynamic and inclusive entertainment industry.