The highly anticipated Japanese boy group ONE OR EIGHT has officially debuted with their new single Don’t Tell Nobody. Following the viral success of their track KAWASAKI, which garnered over 10 million views, the group has now unveiled their latest offering. 

Don’t Tell Nobody is produced by Ryan Tedder (Taylor Swift, Tate McRae, Adele) and David Stewart (BTS), with rap lyrics penned by Lucien Parker (Kanye West x Ty Dolla $ign). The release marks the beginning of their global journey.

ONE OR EIGHT, whose members include MIZUKI, NEO, REIA, RYOTA, SOUMA, TAKERU, TSUBASA, and YUGA, has intrigued fans worldwide with their mysterious identity and compelling music. The group's name, derived from the Japanese phrase meaning “all or nothing,” reflects their bold approach and ambition. Their tagline, “Bet on Yourself,” encapsulates their commitment to pursuing their dreams from Tokyo to the global stage.

Takeya Ino, President of Labels at Avex Japan, stated, "At Avex, we embrace challenges and respect the U.S. music culture. Utilizing the creative networks we’ve built in the U.S., our members are ready to embody the spirit of 'all or nothing' after years of preparations. We hope ONE OR EIGHT’s music resonates with audiences across the U.S."

Naoki Osada, CEO of Avex USA, added, "We're thrilled to present ONE OR EIGHT as a first of its kind collaboration that combines the musical, cultural, and innovative resources between the US and Japan branches of Avex, launching a lasting mission for a new generational hybrid model to push Japanese music as a global phenomenon."

David Stewart, the producer, commented, “Loved working with the lads! Incredible vocals and super versatile. A very talented crew”

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