Ayumi Hamasaki has teamed up with McDonald's Japan for a limited-time collaboration called the "Golden Campaign," which launched on October 2, Hamasaki's 40th birthday.

The three-month campaign will be held through the "My McDonald's Rewards" program on the McDonald's Japan official app. Customers can use accumulated points to enter for a chance to attend a special "Golden Live" performance in Tokyo on November 21, with 200 people selected to attend the recording.

Set inside a "McDonald's Diner," the performance will feature Hamasaki wearing a McDonald's crew uniform and performing a setlist she personally selected. The concert will later be released on McDonald's Japan's official YouTube channel beginning December 20.

The campaign will also offer limited collaboration merchandise, including T-shirts, towels, mugs and plates. Hamasaki will additionally appear on McDonald's in-store "Music Value" broadcasts nationwide beginning October 14.

Hamasaki commented, "'Golden Live' is a special stage created exclusively for this campaign. I'm working hard to prepare something that both those attending in person and those watching the stream can enjoy."