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  • Members of Sandaime J Soul Brothers attend grand opening of 'Samantha Tiara Bridal ? Samantha Thavasa'

    August 28, 2014 @ 1:51 am

    On August 27, Sandaime J Soul Brothers' Imaichi Ryuji, Tosaka Hiroomi, and Iwata Takanori made a surprise appearance at the grand opening for 'Samantha Tiara Bridal ? Samantha Thavasa Ginza Store'. While their appearance was not specifically announced, a large number of women gathered in front of the store and cheered excitedly. While the members attempted to hold a talk show, their voices were drowned out by screams and shouts of "handsome" a

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  • E-Girls announce their new song "Follow Me"

    July 21, 2012 @ 3:19 am

    E-Girls which consists of members fromEXILEs sister unitDream,Happiness, FLOWER, and 2 girls from EGD (EXPG GIRLS DANCERS), Kizu Reina and Suda Anna, have announced that their new song titled "Follow Me" has been chosen as the CM song for fashion brand Samantha Thavasa's "Samantha Muse ALL STARS". The CM will begin airing on July 21st. Though not much about the new song has been revealed at this moment, more details including its rel

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  • AFTERSCHOOL announces 4th Japanese single "Lady Luck/Dilly Dally"

    April 27, 2012 @ 9:06 pm

    Korean pop group AFTERSCHOOL have announced their 4th Japanese single! The single will be a double A-side (two title tracks) titled "Lady Luck / Dilly Dally" and is scheduled for release on June 13th. "Lady Luck" is a 'kira kira girly' song and is the theme song to the "Samantha Thavasa ALL STARS" commercial, while "Dilly Dally" is more of a sexy, emotional dance tune so it is for the "Rexena" commercial. The coupling song "SLOW LOVE"

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  • Sashihara Rino makes a surprise appearance at Shibuya109

    April 25, 2012 @ 12:25 pm

    On April 24th, AKB48s Sashihara Rino (19) made a surprise appearance at Shibuya109 to promote and sell collections from her collaboration brand with Samantha Thavasa, Honey Sassy. Sashihara was appointed for the brands muse (or image model) back in February. Amongst other image models from famous celebrities to models, such as another AKB48 member Itano Tomomi (20), Sashihara decided to promote her brand with, In this [collaboration]

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  • AKB48's Sashihara Rino becomes model for 'Samantha Thavasa'

    February 23, 2012 @ 3:22 pm

    On February 22nd, AKB48 member Sashihara Rino attended a press conference for the fashion brand, 'Samantha Thavasa', as their latest Muse. Sashihara appeared at the event wearing a pastel-colored blouse and a white mini-skirt. She shared that she was taken by surprise to receive the same title as Beyonce and fellow member Itano Tomomi, who are also Muses for the brand. "I had my doubts whether it was real or not," she said. Sashihara

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  • Sawajiri Erika to debut as fashion producer

    February 2, 2012 @ 6:40 am

    Actress Sawajiri Erika will be making her debut as a fashion director. As a collaboration project with her mobile drama, "L et M Watashi ga Anata wo Aisuru Riyuu, Sono Hoka no Monogatari", Sawajiri will produce outfits for popular brands "Samantha Thavasa" and "Mercury Duo". These collaboration products are already available for purchase through online shop sites, "Stylife" and "Runway Channel". The shops will also carry 35 outfits and acc

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  • Dream releases full PV for "Dreaming Girls"

    December 6, 2011 @ 12:53 pm

    Last month, girl group Dream released a short PV for their upcoming single, "Dreaming Girls". Now, they've followed up with the full version, which showcases the girls' classy fashion and sassy dance moves. "Dreaming Girls" is the theme song to Samantha Thavasa's new CM, so you'll see a lot of product placement in the video. Check out the PV below! - Tip: Foreverstorm90

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  • Dream releases short PV for "Dreaming Girls"

    November 15, 2011 @ 11:58 am

    Back in September, Dream released a "recording and photoshoot" video for their new single, "Dreaming Girls". Two months later, they've finally followed up with their official PV! The pop quintet delivered gorgeous individual shots, sassy dance sequences, and close-ups of the Samantha Thavasa ALLSTARS accessories. "Dreaming Girl" was selected to be the theme song for Samantha Thavasa's new CM, and so Dream's PV compliments the brand's femin

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  • Samantha Thavasa reveals new CM starring all seven Muses!

    August 24, 2011 @ 12:37 am

    Fashion label Samantha Thavasa has revealed their latest CM titled, "Fashion de Nihon wo Genki ni!! Samantha Muse ALL STARS CM"! The new CM features appearances by all seven 'Samantha Muses', including models Ebihara Yuri, Yamamoto Mizuki, Tsuchiya Hazuki,Michibata Jessica andRola, AKB48sItano Tomomi,andTaylor Momsen. Check it out below! http://www.youtube.com/watch?v=EDFT2xjqEeo

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  • Ebihara Yuri attends presentation event for new 'Samantha Thavasa' CM

    August 22, 2011 @ 11:54 pm

    On August 22nd, a presentation event for fashion brandSamantha Thavasa's new CM, "Fashion de Nihon wo Genki ni!! Samantha Muse ALL STARS CM", was held on a special stage at Marui City Shibuya. As guests, models Ebihara Yuri, Yamamoto Mizuki, and Tsuchiya Hazuki from the brand's image leader 'Samantha Muse' attended the event. Ebihara endorsed the new CM (which stars all 7 Muses) saying, "It's a CM suitable for Samantha, filled with thing

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