Kyary Pamyu Pamyu has revealed the MV for her new song "Genten Kaihi." 

Produced by Nakata Yasutaka (CAPSULE), "Genten Kaihi" was released on the 10th anniversary day of Kyary's major debut, August 17. The theme of the MV is for Kyary to break free from her giant ribbon, a symbol of her public image. As such, it shows her running away from a giant ribbon, which was created just for the video.

The MV was directed by creative team N2B＋peledona, who is known for working with Creepy Nuts and Nogizaka46. Kyary commented, "The day of the shoot was so hot, so it was difficult shooting the scene where I run in the forest, but we were able to shoot something great, so please watch it!'